Video marketing statistics for your 2025 campaigns
- Lone Wolf Visuals
- Apr 8
- 5 min read
Video marketing has become the norm for most brands. With so many tools at your fingertips, it’s easier than ever for marketers to create content for all their different channels.
But that doesn’t mean video marketing is a walk in the park. Just because you can shoot a quick video on your phone, doesn’t necessarily mean that’s the right strategy for your brand. Perhaps it’s best to hire an agency or lean on user-generated content from your customers.
To help you plan your video marketing strategy for 2025, we’ve rounded up key video marketing statistics from the last two years. By the end, you should have a good idea of where to start, what ROI you can expect and how to plan for the future.
General video marketing stats
Let’s kick things off with some general statistics relevant to both B2C and B2B marketers. These should help you build a case for your brand’s online video marketing strategies (if you don’t already have one) or give you some direction on what to do next. 💡
95% of marketers say video is an important part of their marketing strategy
Video is leading the way when it comes to marketing priorities. 95% of marketers believe it’s important to their strategy—that’s up from 88% in 2024.
The types of video you create will depend on where you’re posting it. Do you want to create short, snappy video ads for social? Or longer product demos to sit on your landing pages? Marketing videos, whether for social media or your website, play a crucial role in engaging potential customers. ✨
78% of brands want to increase their video output
Marketers from 2,000 businesses were surveyed. and the majority of them said they’d be making more videos in 2024. Make sure you’re not one of the marketers left behind: if you’re not already, seriously consider investing more into your video resources.
Looking for ways to create better videos? Take a listen to our podcast episode with Toby Hart, Co-Founder of Nusa Films. He offers his tips on creating social-first thumb-stopping video ads.
Video viewer statistics
Wondering what your audience’s video-viewing habits are? Here are some viewer stats to give you insight. 🔍
Brands get the most video views in Q1 and Q4
Brands get the most views on their videos during Q1 and Q4. This makes sense if you think about when people are most likely to be buying products: New Year’s sales and Valentine’s (Q1), Black Friday and Christmas (Q4). Brands get the lowest views in the middle of the year (most-likely when people are taking their summer holidays ☀️).
Source: Wistia, 2024
Online videos have an audience reach of 92% across the globe
The majority of people across the world are able to access videos online. That gives you an idea of the scope of audiences that your brand has the potential to reach. 🤯
Source: Statistica, 2024
Many brands don’t feel they are using video to its potential
Many marketers feel they could be doing more with video marketing and that they’re not using it to its full potential. This could be your chance to get ahead of your competition.
Source: The Social Shepherd, 2024
More people are watching videos with closed captions
Many Instagram and TikTok videos now have captions over the top of them as standard. This makes videos more accessible to people who have difficulty with their hearing.
Source: Yahoo, 2023
Statistics on types of video content
There are loads of different ways you could approach online video content. You can display videos on landing pages, embed them into blog posts, or use them solely for your social media platforms. Take a look at these stats to help you decide where to start.
Short-form vs long-form video
You’ve probably heard that short-form videos (those which last for less than 60 seconds) are better for engagement. Whilst it’s true in a lot of cases, it often depends on the channel and the topic.
Videos under 1 minute have the highest engagement rate
Short-form videos appear to have the best engagement rate, with people watching at least 16 seconds of a video under 1 minute (that’s 27% of the overall video). That’s compared to a 60-minute video that gets an average watch time of 16 minutes. It all depends on the content of your video, so bear that in mind when you’re planning your strategies.
Source: Wistia: 2024
Brands prefer short-form video over other content types
It seems short-form content is still going strong in 2025, with 30% of brands using short-form video in their marketing strategies. This is followed closely by image content. Just think of all the product videos and images your DTC brand needs—it’s no wonder visuals are important to marketers.
That’s why digital asset management tools like Dash (that's us 👋) are vital in helping you manage and share that content to your campaigns. Learn more about how DAM can help your ecommerce brand grow.
Source: HubSpot, 2025
44% say they’d prefer to watch a short product or explainer video
When it comes to product education, 44% of people said they’d prefer watching a short product or explainer video, rather than a long one.
Explainer videos
As the name suggests, explainer videos explain what your product or service is. Let’s take a look at some stats.
Explainer videos are the most popular type of videos to create
73% of video marketers say explainer videos are the type of content they create the most. As the name suggests, these types of videos help you explain a product or service. Take a video from one of our customers, RevAir.
Because their product is unique to the market (it was the first ever ‘reverse hairdryer’) an explainer video is important in helping their audience understand exactly what it does and how to use it.
Source: Wyzowl, 2025
91% of people have watched an explainer video to learn more about a product
It seems obvious, right? A video that clearly explains what your product does is going to help push buyers over the line. And the data backs this up—91% of people watch explainer videos before purchasing a product online.
Source: Wyzowl, 2024
On average, it costs around $5,400 to create an explainer video
A couple of years ago, Wyzowl asked 122 companies to send them quotes for an explainer video. The lowest quote was $600; the highest was $250,000. And the middle value of all these prices was $5,400. Whilst costs can differ wildly, there will always be options for your brand if you want to hire a professional.
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